Important Methods for Successful Excessive-Web-Price Purchasers

Key Takeaways

  • The proportion of high-net-worth people is on the rise, resulting in an elevated want for monetary advisors who’re attuned to their wants.

  • To capitalize on this chance, you should perceive the HNW market, who these people are, and what they want from advisors.

  • Get methods that will help you not solely appeal to HNW purchasers but additionally deepen these relationships.


Is your agency in progress mode, wanting to draw high-net-worth (HNW) purchasers? There are easy-to-implement methods to draw and retain them. However first, let’s have a look at a snapshot of the HNW demographic and what these people are on the lookout for in an advisor.

HNW Purchasers: A Breakdown

Belongings Traits* Wants
  • HNW buyers have a minimum of $5 million in liquid monetary belongings (e.g., money readily available or an asset that may be readily transformed to money)
  • Extremely-HNW buyers have greater than $25 million in liquid monetary belongings
  • 94% are school graduates
  • The typical age is 65
  • 63% are retired
  • 28% work with advisors once they have a particular want, equivalent to retirement planning
  • 16% depend on advisors for all funding wants
  • Holistic funding administration experience
  • Understanding of their long-term imaginative and prescient 
  • Expanded providers to create extra of a “one-stop” relationship

* Based on a weblog publish from The Advisor Coach, citing analysis from the Spectrem Group

Whereas all purchasers have totally different desires, wants, and targets for his or her cash and future, the quantity of wealth they maintain can affect what they worth most from a monetary advisor. Securing this demographic can considerably propel your agency’s progress trajectory, however the problem lies in successfully successful these HNW purchasers.

Free Obtain: 7 Methods to Place Your self to Serve Excessive-Web-Price Purchasers [Get the Infographic]

Successful HNW Purchasers

So, how do you set your self as much as appeal to and win high-net-worth purchasers? Listed below are 4 key steps to start out with:

Referrals, an essential a part of any advisor’s progress technique, might play an excellent better function in buying HNW purchasers. Leverage your community! Your current consumer base and different strategic partnerships and facilities of affect (COIs), equivalent to attorneys and CPAs, are best contacts to achieve out to.

One of the simplest ways by far to achieve introductions to new potential purchasers is to ask current purchasers that you just like and belief in the event that they know anybody who might doubtlessly profit from working together with your agency.

Adam Spiegelman, CFP®, Spiegelman Wealth Administration

When you get referrals, inform them your story, together with what makes you the only option for them.

Commonwealth advisor Gail Simons, CFP®, of The Highbridge Monetary Group, begins the dialog by sharing why she selected the sector and what she hopes to assist her purchasers accomplish. Simons asks aspirational but focused questions and establishes herself because the “go-to individual” and “an indispensable supply of recommendation.” Advisors possible know extra about their purchasers than virtually anybody however the purchasers’ medical doctors, so it’s very important to create that type of rapport.

If I might wave my magic wand and be the whole lot you’re on the lookout for in a monetary advisor, what would that be?

Gail Simons, CFP®, The Highbridge Monetary Group

For Spiegelman, this implies responding to consumer inquiries or requests inside just a few hours. His agency takes on solely six to eight new purchasers per yr to take care of a staff-to-client ratio that’s low sufficient to permit them to offer such personalised service.

Be ready to talk about the wealth administration companions and specialists you have got entry to. Simons usually offers with complicated property planning wants and tax-driven funding methods. Spiegelman usually refers his purchasers to property planners, CPAs, life coaches, mortgage brokers, and contractors. Different distinctive planning questions come up round enterprise transitions and how you can be truthful and equitable to purchasers’ heirs.

Commonwealth advisors know they’ll attain out to our specialists when crucial. Simons usually leverages Commonwealth’s Funding Advisory Consulting group for a second opinion. The Superior Planning and Insurance coverage and Annuities groups are lifelines as effectively. Simons reassures her purchasers, saying, “If I don’t have the reply, I do know how you can get it!”

To assist scale his observe, Spiegelman makes use of mannequin portfolios to handle investments. He depends on our Funding Administration and Analysis group to offer product data on non-public fairness and nontraded REITs and our Superior Planning consultants for options to concentrated single-stock positions.

Retaining HNW Purchasers

As with most consumer relationships, communication is essential to retaining HNW purchasers. They should know that you’re recurrently monitoring their funds and are able to act when crucial. Displaying you care on a private degree by recognizing anniversaries, birthdays, and different milestones additionally issues. “I name purchasers, particularly HNW purchasers, a minimum of 4 to 6 instances per yr,” Simons acknowledged. “I additionally ship out communications Commonwealth supplies once I discover them well timed and related.”

Spiegelman additionally calls purchasers recurrently and meets face-to-face a minimum of as soon as per yr. He sends out a weekly e-newsletter, invitations purchasers to lunch or dinner, and hosts an open home now and again. And he will get artistic when recognizing particular occasions; he as soon as despatched an OSU Beavers bottle opener to a consumer’s son when he graduated from school. This gesture prompted the purchasers to achieve out, finally resulting in a productive monetary planning dialogue.

Ship Worth to All Purchasers

Whether or not you attain your general HNW progress aim or not, the methods you employ to draw HNW purchasers are the identical as these that can enchantment to all potential buyers who can convey large worth to your agency. In the long run, being up entrance and direct with all of your purchasers is the most effective strategy, and this transparency will solidify their belief in you.

HNW Infographic - Cover Final

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7 Methods to Place Your self to Serve Excessive-Web-Price Purchasers

Don’t miss your alternative to leverage HNW purchasers for progress. Be taught actionable steps you’ll be able to take to rise above the competitors.

Editor’s word: This publish was initially printed in August 2019, however we’ve up to date it to convey you extra related and well timed data.



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