Learn how “consummate reader” and San Francisco agent Chris Jurach continues to problem himself to “study new issues, learn and take heed to books, and collect new concepts.”
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The highway to actual property was lengthy and winding for San Francisco actual property agent Chris Jurach. After a stint in media as a discipline producer touring to Africa, and in hospitality, engaged on digital camera with movie star cooks in New York Metropolis, Jurach transitioned into actual property, first by managing his household’s funding property in San Francisco.
“Being an actual property agent has made me a greater particular person throughout,” mentioned Jurach. “It set me on a lifelong path of non-public development. Rising up as a latchkey child in California, I felt like I used to be all the time on the transfer. This has instilled a deeper understanding of the long-term advantages of house possession.”
Since assembly his spouse at Burning Man, Jurach has been married for ten years and is the daddy of a 7-year-old daughter. “These two encourage me on daily basis,” he mentioned.
Learn how this consummate pupil challenges herself to “study new issues, learn and take heed to books, and collect new concepts.”
Title: Chris Jurach
Title: Actual property marketing consultant
Expertise: License for 8+ years
Location: San Francisco and Marin County
Brokerage identify: Engel & Völkers
Ranges: High 10 Realtor (SF) 2018-2021
Transaction sides: 125+
Gross sales quantity: $150 million-plus
Awards: Government Producer Marin (2021)
What’s the finest recommendation you ever obtained from a mentor?
Apply a excessive stage of care as a reliable particular person. Know your product. Know what you realize, and know what you do not know. Know when to ask and who to ask for what you or your shopper may have.
Know your market in and out. The data you present needs to be extra
What is the largest lesson you’ve got discovered about actual property?
Your enterprise is your repute. The agent-agent relationship is just like the shopper relationship – maybe much more so since you’re employed collectively and see one another usually. I discovered this from promoting lists at excessive quantity.
What would you inform a brand new agent earlier than they begin the enterprise?
Be ready to adapt and alter usually. You’ll need to adapt to your native market cycles and the evolving wants of your purchasers.
Your purchasers need probably the most environment friendly course of, they usually will not wait so that you can study it. Do not waste your shopper’s time looking for one thing the place you may make a referral or herald the correct companion.
What podcast taught you probably the most?
GSD mode podcast with Joshua Smith. I began listening to the entire present 10 years in the past as a result of his supply moved me. This led me to find out about Russell Shaw, Pat Hiban, Leo Pareja and Jack Cotton, gaining respect and consciousness of most of the finest salesmen throughout the nation from the Eighties and Nineties to the 2000s, together with those that have been round for 4 or 5 years. completely different expansions, two or three recessions, working in every kind of markets.
Really, this opened my thoughts about actual property as a enterprise, from books like these Poor Charlie’s Almanac by Charlie Munger on studying Warren Buffet and Benjamin Hardy. In the end, this made me a pupil of the sport and all the time, all the time climbing. To be snug is to be uncomfortable.
What’s a very powerful factor you discovered at school?
The cash on this enterprise is in promoting the service, not the service itself. Discover ways to promote and you’ll turn into a dominant participant in your market and a talented skilled who can generate enterprise.
Troy Palmquist is eXp California’s director of development. Comply with him on Instagram or join with him on LinkedIn.